Sometimes, you get the strangest, yet most appealing ideas walking down the street instead of when you’re at your desk nibbling on a pencil. It just hits me, sometimes before I go to sleep, or when I’m waiting in a queue. More often than not, I forget the idea, but lately I’ve been putting them into my iPhone, in a list. And when I looked back at that list yesterday, I found one particularly interesting.
“Design a series of corporate brand identities based on Pokémon.”
Guys? Stay with me here. When I was about eleven years old, I played a Pokémon game on a gameboy emulator on my PC, and I still think the creatures that Ken Sugimori designed are very iconic, characteristic designs. The crazy idea of doing some logotype work for them enticed my curiosity enough to actually do some work on it in my spare time. Here we go: corporate brand design, the Pokémon edition.
If you like it, please digg it.
I’ve already shown you Bulbasaur, a brand of plant chemicals. I had fun representing its poison/grass elemental types.
Onwards to a computer chip manufacturer; Magneton (Steel/Electric type).
And how about the electric company, Pikachu. Very renowned for its cute mascot and powerful slogan.
It’s not all classic brick and mortar corporations, though; Staryu is a friendly, myspace-like web 2.0 startup.
A bed and sofa company, Drowzee: (for obvious reasons, generally considered a ‘sleep’ type)
For professional grooming and spa salons, Jigglypuff is the way to go:
And last but not least; Kadabra, the psychic silverware company. Kadabra, the Pokémon, is a psychic that can bend spoons, and constantly carries a spoon around.
I’d like to take this (hilarious) trip across fictional brands to a more serious note; these are merely draft designs, made in a relaxed mood with little attention to detail. I couldn’t say this work is representative of how I’d design actual logotypes. Regardless, it was a lot of fun to design.
Sometimes, people ask me, “Hey, if you design stuff like this, how come you can’t schedule my work on a short-term basis?”. The answer is very simple; this is some free-as-a-bird design. It’s what doodling was to you when you were in school (you doodled in school, right?!). As a designer, I have a lot of fun doing my work. It is, however, important to actually have fn designing and doing what you do for a living. I enjoy doing designs that don’t have to pass the judgment of a client, or with the responsibilities of professional design. That’s why I release freeware icons, and wallpapers, and now, design logotypes for a bunch of pocket monsters.
I hope you understand.