09 Mar Pocket monster brands

Sometimes, you get the strangest, yet most appealing ideas walking down the street instead of when you’re at your desk nibbling on a pencil. It just hits me, sometimes before I go to sleep, or when I’m waiting in a queue. More often than not, I forget the idea, but lately I’ve been putting them into my iPhone, in a list. And when I looked back at that list yesterday, I found one particularly interesting.

“Design a series of corporate brand identities based on Pokémon.”

Guys? Stay with me here. When I was about eleven years old, I played a Pokémon game on a gameboy emulator on my PC, and I still think the creatures that Ken Sugimori designed are very iconic, characteristic designs. The crazy idea of doing some logotype work for them enticed my curiosity enough to actually do some work on it in my spare time. Here we go: corporate brand design, the Pokémon edition.

If you like it, please digg it.

I’ve already shown you Bulbasaur, a brand of plant chemicals. I had fun representing its poison/grass elemental types.

Onwards to a computer chip manufacturer; Magneton (Steel/Electric type).

And how about the electric company, Pikachu. Very renowned for its cute mascot and powerful slogan.

It’s not all classic brick and mortar corporations, though; Staryu is a friendly, myspace-like web 2.0 startup.

A bed and sofa company, Drowzee: (for obvious reasons, generally considered a ‘sleep’ type)

For professional grooming and spa salons, Jigglypuff is the way to go:

And last but not least; Kadabra, the psychic silverware company. Kadabra, the Pokémon, is a psychic that can bend spoons, and constantly carries a spoon around.

I’d like to take this (hilarious) trip across fictional brands to a more serious note; these are merely draft designs, made in a relaxed mood with little attention to detail. I couldn’t say this work is representative of how I’d design actual logotypes. Regardless, it was a lot of fun to design.

Sometimes, people ask me, “Hey, if you design stuff like this, how come you can’t schedule my work on a short-term basis?”. The answer is very simple; this is some free-as-a-bird design. It’s what doodling was to you when you were in school (you doodled in school, right?!). As a designer, I have a lot of fun doing my work. It is, however, important to actually have fn designing and doing what you do for a living. I enjoy doing designs that don’t have to pass the judgment of a client, or with the responsibilities of professional design. That’s why I release freeware icons, and wallpapers, and now, design logotypes for a bunch of pocket monsters.

I hope you understand.


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54 Responses

  1. 1

    Awesome ! Especially Bulbasaur and Pikatchu !

  2. 2

    Interesting post!
    Especially in the final. It’s very important to spend time like this.

    Ah! about the pocket monsters logotypes, I love the Magneton one for design and Kadabra for methaphor. Nice idea.

    Keep flying Cocoia!

  3. 3

    Wow! Very nice! Love Drowzee and Kadabra!

  4. 4
    Paul Taylor 

    Fantastic idea. I love the Pikachu one, but I think that be because it is so reminiscent of the Wipeout team ident’s and slogans as well as TDR of course. The Magmar indent is nice too.

  5. 5
    Bblue i 

    haha love them.

  6. 6

    Thats awesome!

  7. 7

    fun stuff. The Kadabra one is nice and subtle

  8. Personal faves (in order) are magmar , bulbasaur, and drowzee … all excellent !!

    The others seem kinda rushed or done just for the sake of it. however, massive props for the subtle K on kadabra even tho it could use bolder, shinier spoons :-P

    I wish Nintendo didn’t have trademarks for almost all of the pokemon so that these could evolve into something i see everyday

  9. bulbasaur, staryu and magmar are amazing. by the way, how much would one pay for a blog logo like this?

  10. 10

    This is really amazing, especially the Magmar logo.

  11. 11
    Danny Greg 

    I’m disappointed Seb, why didn’t Squirtle make the cut huh? HUH?!?


  12. 12


  13. 13

    The bulbasaur one is really cute

  14. 14

    This is some awesome work, mate! I really like it, the logos and the idea behind them :) well done!

  15. 15

    These are really quite awesome, and it was a clever idea! Any chances you’ll make some wallpaper sized ones of these? :)

  16. 16

    Amazing logos! These are better than what a lot of big companies have for their real identities (Pepsi comes to mind…).

    What font is used for the Bulbasaur text? :)

  17. Cute! My little brother loved Pokemon. Jigglypuff is my favorite :)

  18. 18

    hey these are absolutely awesome
    was wondering if it would be possible to get these in a full wallpaper size
    once again thanks for sharing these

  19. 19

    good work! i wonder what you could do with my initials (“DLC”)

  20. 20

    I’m a graphic designer AND a Pokémon fan.

    Needless to say, these designs made me wet myself with glee. Absolutely wonderful.

  21. 21
    supa squirrel 

    wow. i came up with “Torterra Tortillas” in woodmans once
    pretty awesome

  22. This is great! I’m looking forward to see all 150. :)

  23. This is fantastic and hilarious. I showed a couple of my friends this blog post and they loved it.

  24. 24

    These are amazing. These look legit, and you should do them for all of the Original Pokemon!

    And hi Joec! (I know him :P)

  25. 25
    James Gill 

    I scanned this post the other day and simply thought that these were some nice logo designs you had found around the web!!

    I love this idea though, and some these logos look fantastic. Magmar and Bulbasaur look brilliant.

    Any clients complaining that you do work like this can go and get stuffed! It shows a creative spirit that not enough people are lucky enough to enjoy.

  26. 26

    Nice logos, they’re very modern-looking; I like the Bulbasaur, Magneton, and Pikachu logos a lot.

    Hey, you do know that there is an actual company with a Pokémon’s name in it? It’s called Gallade Chemical. I am not kidding; there really is a company with the name of Pokémon #475 in it. Their website is http://www.galladechem.com/

  27. 27

    Kadabra, Staryu, and Bulbasaur were my faves. Those are completely awesome :) I’d like to see more designs!!

  28. 28

    What, no mudkip?

  29. 29
    Dan Palmer 

    Brilliant. Reminds me of the old days. I know the guy that runs the world’s biggest online Pokemon forums.

  30. 30

    That bulbasaur mark looks more like an oddish to me.

  31. 31

    IT´s amazing!! Simple Amazing!

    I loved them all !

  32. 32

    Great idea, love all the corp logos, especially pikachu XD

  33. Haha, I love ‘em all! I’ve got to remember to show these to the kids.

  34. 34

    Neat idea! And very nice results. Nice one!

  35. 35

    lmao, those bent spoons on Kadabra.

  36. Just joining the chorus of people that love this idea!

  37. 37

    Hey, those logos look cool. You’re obviously a fellow Poké-freak. Any idea where I can buy a Poketch? Mom won’t let me go to the Anime convention…thx

  38. 38

    lovely logo designs

  39. 39
    Aulia - Logo Download 

    Awesome ideas! Awesome execution! The logos are so liquid and “web 2.0″ styled. Liked them all. I think, I’d better to start a sketchbook, rite now, huh.. :)

  40. 40
    Aulia - Logo Download 

    Why my comment doesn’t show up? You have very very very powerful spam filters that avoid this sincerely honest comment to be posted. :(

  41. 41

    These needs to be wallpaper sizes!!!

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    meneame.net (via Trackback)

    Si los pokemon fuesen empresas…

    Interesantes logos de empresas falsas basadas en pokemon…

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