Sometimes, you get the strangest, yet most appealing ideas walking down the street instead of when you’re at your desk nibbling on a pencil. It just hits me, sometimes before I go to sleep, or when I’m waiting in a queue. More often than not, I forget the idea, but lately I’ve been putting them into my iPhone, in a list. And when I looked back at that list yesterday, I found one particularly interesting.
“Design a series of corporate brand identities based on Pokémon.”
Guys? Stay with me here. When I was about eleven years old, I played a Pokémon game on a gameboy emulator on my PC, and I still think the creatures that Ken Sugimori designed are very iconic, characteristic designs. The crazy idea of doing some logotype work for them enticed my curiosity enough to actually do some work on it in my spare time. Here we go: corporate brand design, the Pokémon edition.
If you like it, please digg it.