It took me a solid two days, but here I am reporting in from Jönköping, Sweden! I took a good amount of time to take a plethora of pictures, use my press access to get to hard-to-reach places, and select and edit photos to give you a nice impression of the crazy little universe that’s known as Dreamhack. If you didn’t read it in my last post: Dreamhack is the world’s biggest computer festival. Me and 12-15 thousand other geeks are here and try to make the best of it.

Apart from file sharing and playing games, there’s opportunities to compete in the so-called ‘eSports’ ladders, sit in a tank of the Swedish army, try and win laptops, play pre-release games like RUSE, World of Warcraft: Cataclysm and Starcraft 2, and much more. In fact, there’s so much to do that you’d probably be fine without a computer, but over tenthousand gamers with their box on one of the tables in Dreamhack’s many halls beg to differ. Read on for a link to the flickr set, my trip here, and impressions of the venue floor.

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Today was a pretty special day in San Francisco for me: it wasn’t just special because I had a truckload of work to do, but also because I had one of my first meetups with internet friends from Macrabbit. You might know them from the excellent CSSEdit.

The Moscone is looking awesome this year. There’s some gorgeous façade artwork on display – there’s a lot more images of it in this post, as well as a look at the banners they hung up inside. But those weren’t the only huge icons on display since today, since me and Sean designed a truly massive print ad for doubleTwist that’s displayed on the side of the flagship Apple Store. It hit TechCrunch after it had been up there for an hour. Some great images of that further into the post as well.

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Well, after a solid 13 hour trip and a beefy walk around town I’ve set up base here in San Francisco again. In the next few days, I’ll be posting updates on WWDC meetings, announcements, the first shirt printing, and my presentation at Cocoaheads WWDC.

Some more images of my first day follow.
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I really resisted the idea of writing a bit about myself, initially, but this year I was interviewed by newspapers and on radio shows and it seemed weird to not have something up on the place where I ‘live’ my professional life: on the internet. I think it’s also good to have something to link to for the ‘About me’ button.

Who are you?

I am Sebastiaan de With, a 2122 year old freelance designer and one-man company. I specialize in icon and visual interface design and consultancy, but I also design logotypes, and maintain a blog and a website service that teaches you how to design icons. I occasionally do presentations for teams and companies, too, on making apps that are beautiful and fun to use.

I live and work in my own studio in the northern region of the Netherlands, a tiny country in the west of Europe. I love Macs, technology, gaming, reading well-written stuff, mecha, and kittens – but that should be obvious. Everybody loves kittens.

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