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	<title>Cocoia Blog &#187; Commercial Work</title>
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	<link>http://blog.cocoia.com</link>
	<description>The Cocoia Blog is the website of Sebastiaan de With, a Dutch Icon and Interface designer.</description>
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		<title>Plot Twist</title>
		<link>http://blog.cocoia.com/2011/plot-twist/</link>
		<comments>http://blog.cocoia.com/2011/plot-twist/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 23:56:23 +0000</pubDate>
		<dc:creator>sebastiaan</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[doubleTwist]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[doubletwist]]></category>
		<category><![CDATA[personal]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://blog.cocoia.com/?p=2205</guid>
		<description><![CDATA[On March 30, I raised quite a few questions on Twitter when I changed my handle from the old @cocoia to @sdw &#8212; a shorthand for my full name, Sebastiaan de With. I also bought (and put some pages up for) domains like dewith.com and sebdw.com. I mentioned that I&#8217;d announce my motives sometime in [...]]]></description>
			<content:encoded><![CDATA[<p>On March 30, I raised quite a few questions on Twitter when I changed my handle from the old <a href="http://twitter.com/cocoia">@cocoia</a> to <a href="http://twitter.com/sdw">@sdw</a> &#8212; a shorthand for my full name, Sebastiaan de With.  I also bought (and put some pages up for) domains like <a href="http://dewith.com">dewith.com</a> and <a href="http://sebdw.com">sebdw.com</a>. I mentioned that I&#8217;d announce my motives sometime in the future. Some people speculated I was going to expand Cocoia, others (interestingly relevant today) assumed Cocoia was acquired.</p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2011/06/dtandcocoia.png" alt="" title="dtandcocoia" width="508" height="331" class="alignnone size-full wp-image-2208" /></p>
<p>It&#8217;s none of the above. I&#8217;m putting Cocoia in carbonite for a while as I start my first full-time job in the United States: I will be joining <a href="http://www.doubletwist.com">doubleTwist</a> as Chief Creative Officer, responsible for overseeing and working on the design, interaction and polish of all their apps and services. I&#8217;ve been working with the awesome people at doubleTwist as a freelancer for years now and I&#8217;m really, really stoked to give them my full attention. We&#8217;ve been working on some extremely cool stuff. </p>
<p>I&#8217;ve interviewed with over a dozen companies early this year, and my joining doubleTwist is the conclusion of a long period of weighing all the awesome opportunities I had. You may have seen me traverse all the valley campuses on social networks as I &#8216;shopped&#8217; around. A luxury problem if there ever was one: picking a job from all these kickass companies. doubleTwist is undoubtedly the best choice, though: working with <a href="http://twitter.com/jonlech">Jon</a> (&#8211; of &#8216;<a href="http://en.wikipedia.org/wiki/Jon_Lech_Johansen">DVD Jon</a>&#8216; fame) and Monique has always been a pleasure, and the other staff are some of the most detail oriented and talented I&#8217;ve known in the industry. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2011/06/signing.png" alt="" title="signing" width="508" height="352" class="alignnone size-full wp-image-2209" /></p>
<p>In related news, I will be moving to San Francisco soon. As a city, it&#8217;s a fantastic place to live. As a place, it&#8217;s where I truly feel at home out of all the places in the world. I can&#8217;t wait to be living and working there. </p>
<p>What does this mean to you, my reader and / or customer, and my &#8216;behavior&#8217; online? <a href="http://iconresource.net">Icon Resource</a> and other Cocoia products will still be supported and developed. I will still work on side projects, UI breakdowns, speak at conferences and (loudly) voice my opinion on things. I will be working more with Android (and possibly, as they emerge, more mobile OSes).</p>
<p> I will, however, no longer accept freelance work. After six years of freelance designing, this is truly the end of an era. Thanks to all my awesome clients, large and small, and my &#8216;competitors&#8217; for being awesome inspiring designers I was proud to share a market with. You know who you are. I&#8217;m sure we&#8217;ll work together again in the future. For now, goodbye.</p>
<p>And, of course, I&#8217;ll be showing off <a href="http://dribbble.com/shots/193094--">some of the awesome things I&#8217;ve been working on for doubleTwist</a> very soon. </p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Making droids look good</title>
		<link>http://blog.cocoia.com/2010/doubletwist-android-media-player-app/</link>
		<comments>http://blog.cocoia.com/2010/doubletwist-android-media-player-app/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 19:06:06 +0000</pubDate>
		<dc:creator>sebastiaan</dc:creator>
				<category><![CDATA[Announcement]]></category>
		<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[Software Releases]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[doubletwist]]></category>
		<category><![CDATA[dt]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[uidesign]]></category>

		<guid isPermaLink="false">http://blog.cocoia.com/?p=2073</guid>
		<description><![CDATA[It&#8217;s always a huge leap for a designer to come up with designs for a platform you&#8217;re not familiar with. I remember feeling extremely uncomfortable at first when I designed my first iPhone icons and interfaces, and while the iPad was a logical extension of the iPhone UI, it still felt like a significant step [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s always a huge leap for a designer to come up with designs for a platform you&#8217;re not familiar with. I remember feeling extremely uncomfortable at first when I designed my first iPhone icons and interfaces, and while the iPad was a logical extension of the iPhone UI, it still felt like a significant step to take. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/06/Androids-and-doubleTwist.png" alt="Androids and doubleTwist" title="Androids and doubleTwist" width="525" height="315" class="alignnone size-full wp-image-2068" /></p>
<p>Imagine how I felt when I was sitting at my desk, <a href="http://en.wikipedia.org/wiki/Nexus_One">Nexus One</a> in one hand and pen in the other, after being asked to design <a href="http://www.doubletwist.com/dt/Home/Index.dt">doubleTwist&#8217;s</a> media player for Android. Android doesn&#8217;t have a very nice media player <a href="http://www.openintents.org/en/sites/default/files/mediaplaybackactivity1.png">in terms of design</a> (I&#8217;m carefully picking my words here – I don&#8217;t want to offend the undoubtedly hard working people at Google) and it was easy to just go the way <a href="http://apps.doubletwist.com/chompSMS/-4015924992459844333">some developers</a> go: make an iPhone app, shoehorn it into Android, and call it a day. </p>
<p></p>
<p></p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/06/Android-Player-Screenshots.png" alt="" title="Android Player Screenshots" width="525" height="390" class="alignnone size-full wp-image-2080" /></p>
<p></p>
<p>We wanted something that actually advanced the state of the art. I sure as hell wasn&#8217;t going to use an entirely new platform for months just to ape another. It was a mixed blessing to have so little limitations on what constituted a &#8216;native&#8217; user interface. </p>
<p>Android has its <a href="http://developer.android.com/guide/practices/ui_guidelines/index.html">guidelines</a>, but most apps (even the Google-sanctioned <a href="http://apps.doubletwist.com/Twitter/6983279697378683376">Twitter</a> app) have a very ‘custom’ appearance. We opted for a look that works well on the various devices and custom ‘shells’ (notably, HTC&#8217;s terrible “Sense” interface) and arrived at this muted, native-looking yet polished visual scheme, which also helps users navigate the app in direct sunlight, where OLED screens like the Nexus One&#8217;s tend to be <a href="http://www.blogcdn.com/www.engadget.com/media/2010/01/nexus-one-outdoors05.jpg">hard to read</a>. Subtle usage of textured surfaces in the application also help prevent color banding on the color-limited OLED screens. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/06/Android-Startup-Screen.png" alt="" title="Android Startup Screen" width="508" height="352" class="alignnone size-full wp-image-2082" /></p>
<p>I&#8217;m happy to have this in the hands of Android users. It&#8217;s sometimes depressing to read comments on tech websites of people exclaiming: “Why would you even care about how a media player looks or works? You play music and turn off the screen!”, but I am sure there&#8217;s a lot of people who will appreciate the thought and details that went into this app. And that makes it all worth it. </p>
<p>The player is available <a href="http://apps.doubletwist.com/doubleTwist-Player/-5600663843429577219">on the Android Marketplace</a> for free for a limited time. </p>
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		<slash:comments>36</slash:comments>
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		<title>The Interarchy Icons</title>
		<link>http://blog.cocoia.com/2010/the-interarchy-icons/</link>
		<comments>http://blog.cocoia.com/2010/the-interarchy-icons/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 18:26:40 +0000</pubDate>
		<dc:creator>sebastiaan</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Icon Design]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[commercialwork]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[icondesign]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[makingtheicon]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://blog.cocoia.com/?p=2032</guid>
		<description><![CDATA[Interarchy is a Mac app that&#8217;s almost as old as I am: it was first created in 1993 as one of the first FTP clients for the Mac, and in 2007 it was sold to its current owner and long-time developer of Interarchy, Matthew Drayton of Nolobe. Matthew contacted me with a request for new [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://nolobe.com/interarchy/">Interarchy</a> is a Mac app that&#8217;s almost as old as I am: it was first created in 1993 as one of the first FTP clients for the Mac, and in 2007 it was sold to its current owner and long-time developer of Interarchy, Matthew Drayton of <a href="http://www.nolobe.com">Nolobe</a>. Matthew contacted me with a request for new icons for the big upcoming version 10. This was no small release, so it had to be worth it. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Interarchy-10-icons.png" alt="" title="Interarchy 10 icons" width="508" height="388" class="alignnone size-full wp-image-2033" /></p>
<p>Like several other FTP clients, Interarchy has always been known and discerned by its icon. By now, it&#8217;s a powerful brand. Matthew also expressed his desire to maintain the filing cabinet metaphor in the application icon, and I agreed. Changing the icon now would mean neglecting its long history and evolution.</p>
<p><span id="more-2032"></span></p>
<p>While I am not a huge fan of outspoken themes in icons for an application, the stylistic direction Matthew envisioned of aluminium / silver, black, and perhaps subtle desaturated colors summoned beautiful visions of icons in my head. I think this could be a great theme: not too outspoken like icons that are bright blue and black, but a subtle kind of consistency that gives the icons an extra quality when used together. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Interarchy-Color-Guide.png" alt="" title="Interarchy Color Guide" width="508" height="388" class="alignnone size-full wp-image-2035" /></p>
<p>It&#8217;s also the set of colors and materials we consider typical of Apple&#8217;s latest generation of hardware. This makes the icons appear very modern and advanced, very much in line with what we wanted to represent with the Interarchy icons. Interarchy is a powerful and feature-rich application, and making the icons beautiful, but also appealing to the target user base is a great bonus.</p>
<p>I won&#8217;t bore you too much with the process of all the icons, but some of the concepts of the application icon are interesting to see. I did mockups of a thin-edge &#8216;full black&#8217; cabinet and a pure aluminium one. And how about a cabinet resembling a Mac Pro? </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Interarchy-Application-Icon-Concepts.png" alt="" title="Interarchy Application Icon Concepts" width="508" height="388" class="alignnone size-full wp-image-2036" /></p>
<p>In the end we settled with the current, beautiful yet unassuming icon for the application, and with a few revisions and emails back and forth we arrived at an equally satisfying set of supporting icons for the application itself. Matthew was awesome to work with, and we were both very happy with how the icons turned out. You can see the full set a bit larger on the Nolobe Blog <a href="http://nolobe.com/blog/2010/03/newicons">here</a>.</p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Interarchy-10-All-Icons.png" alt="" title="Interarchy 10 All Icons" width="508" height="325" class="alignnone size-full wp-image-2039" /></p>
<p>By the way, Nolobe (makers of Interarchy) are having an awesome Fire Sale right now, which is worth <a href="http://nolobe.com/blog/2010/03/firesale">checking out</a>. </p>
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		<slash:comments>23</slash:comments>
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		<item>
		<title>Here, Icon Icon!</title>
		<link>http://blog.cocoia.com/2010/here-file-file/</link>
		<comments>http://blog.cocoia.com/2010/here-file-file/#comments</comments>
		<pubDate>Sat, 13 Mar 2010 17:34:02 +0000</pubDate>
		<dc:creator>sebastiaan</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Icon Design]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[assignment]]></category>
		<category><![CDATA[commercialwork]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[herefilefile]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[icondesign]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[makingtheicon]]></category>

		<guid isPermaLink="false">http://blog.cocoia.com/?p=1981</guid>
		<description><![CDATA[A while ago Buck Wilson, the designer in a small team of Portland-bound guys, contacted me about icon design for Here, File File!, an iPhone app that lets you connect back to your Mac from anywhere and read, view, and stream your files. As opposed to the popular Dropbox and iDisk apps, it allows full [...]]]></description>
			<content:encoded><![CDATA[<p>A while ago Buck Wilson, the designer in a small team of Portland-bound guys, contacted me about icon design for <a href="http://herefilefile.com/">Here, File File!</a>, an iPhone app that lets you connect back to your Mac from anywhere and read, view, and stream your files. As opposed to the popular Dropbox and iDisk apps, it allows full access to all the files on your Mac, instead of just a few hand-picked ones. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Here-File-File.png" alt="" title="Here File File" width="508" height="164" class="alignnone size-full wp-image-2010" /></p>
<p>I happily started working for them to make a kick-ass icon. There was an additional challenge as multiple icons were required: a Mac icon, a menubar icon, and an iPhone icon, which required a metaphorical connection between all of them. Buck mentioned they had an idea for using a doghouse for the Mac app and a dog with files on the iPhone, but I recommended against using animal motifs. Not only do we have the classic divide between ‘dog people’ and ‘cat people’ to worry about; animal motifs are just not very suitable in iPhone icons. </p>
<p><span id="more-1981"></span></p>
<p>And thus the conceptual phase began, which we kicked off with a bunch of sketches of various possible designs and metaphors that could work in the menubar, on an OS X disk image and on the iPhone. I wanted to focus primarily on the iPhone icon design, though, as this was the selling point of the application in the App Store.</p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Here-File-File-Concepts1.png" alt="" title="Here File File Concepts" width="508" height="358" class="alignnone size-full wp-image-2005" /></p>
<p><em>Some of the concepts for the iPhone icon.</em></p>
<p>In the end, we settled for the companion necklace metaphor. Some of the other concepts were nice, but didn&#8217;t communicate the application purpose as nicely or had so much branding value. Now the challenge was to extend the concept and develop it further so it could be expressed in a consistent way in all three usage scenarios. </p>
<p>The iPhone icon was mocked up with actual shape layers, and sent to Buck for review. Buck loved it, so I proceeded to iteratively develop it into the final icon. </p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/Here-File-File-Iconparison.png" alt="" title="Here File File Iconparison" width="508" height="710" class="alignnone size-full wp-image-2007" /></p>
<p>Above is the full iconparison™ of the first mockup to the last proposed final version. It went through quite a few revisions until we arrived at the final version, with all its nice details that are invisible in the revision history image. The little silver beads on the necklace, for instance, reflect the pillow and pendants accordingly depending on their position in the icon. They were all hand-drawn in Photoshop, though I occasionally did a quick 3D render to check if it was all ‘right’.</p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2010/03/finals.png" alt="" title="All the finals" width="508" height="358" class="alignnone size-full wp-image-2009" /></p>
<p>I completed the menubar and Mac icon, just in time for the release of the app. Buck did a kick-ass job on<a href="http://herefilefile.com/"> the website</a>, using some parts from the iPhone icon&#8217;s PSD to make an awesome consistent branded look. </p>
<p>Here File File is available from <a href="http://itunes.apple.com/us/app/here-file-file/id354105568?mt=8">the App Store</a>, and while biased, I recommend getting it. It&#8217;s one of those things that can save your ass when you&#8217;re out and forgot a file.  </p>
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		<slash:comments>7</slash:comments>
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		<title>Designing Warships</title>
		<link>http://blog.cocoia.com/2009/designing-warships/</link>
		<comments>http://blog.cocoia.com/2009/designing-warships/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 01:39:09 +0000</pubDate>
		<dc:creator>sebastiaan</dc:creator>
				<category><![CDATA[Commercial Work]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Icon Design]]></category>
		<category><![CDATA[Interface Design]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Software Releases]]></category>
		<category><![CDATA[commercialwork]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[icon]]></category>
		<category><![CDATA[icondesign]]></category>
		<category><![CDATA[icons]]></category>
		<category><![CDATA[interface]]></category>
		<category><![CDATA[software]]></category>
		<category><![CDATA[ui]]></category>
		<category><![CDATA[uidesign]]></category>
		<category><![CDATA[warships]]></category>

		<guid isPermaLink="false">http://blog.cocoia.com/?p=1833</guid>
		<description><![CDATA[Warships, a game designed by me and developed by the Canadian Edovia is now available on the App Store. It&#8217;s a great, simple game of naval conflict, and I had a lot of fun designing it. You should get it (while it&#8217;s still a mere $1!) here. However, I won&#8217;t be doing a lengthy post [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.warshipsthegame.com">Warships</a>, a game designed by me and developed by the Canadian <a href="http://www.edovia.com">Edovia</a> is now available on the App Store. It&#8217;s a great, simple game of naval conflict, and I had a lot of fun designing it. You should get it (while it&#8217;s still a mere $1!) <a href="http://itunes.apple.com/us/app/warships/id342737000?mt=8">here</a>.</p>
<p><img src="http://blog.cocoia.com/wp-content/uploads/2009/12/warships-the-game.png" alt="warships-the-game" title="warships-the-game" width="508" height="299" class="alignnone size-full wp-image-1834" /></p>
<p>However, I won&#8217;t be doing a lengthy post on its design process this time around. Instead, I made a video in which I tell you a bit about the process and show off some timelapses of the game graphics and icon. Consider this an experiment, and let me know what you think!</p>
<div id="youtube">
<object width="430" height="245"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="movie" value="http://vimeo.com/moogaloop.swf?clip_id=8128182&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color= 3399ee&amp;fullscreen=1" /><embed src="http://vimeo.com/moogaloop.swf?clip_id=8128182&amp;server=vimeo.com&amp;show_title=1&amp;show_byline=1&amp;show_portrait=1&amp;color= 3399ee&amp;fullscreen=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="430" height="245"></embed></object>
</div>
<p><a href="http://vimeo.com/8128182">Viewing in HD</a> at Vimeo is recommended! </p>
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		<slash:comments>24</slash:comments>
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