Paypal introduces drop-dead gorgeous new button style.

In a subtle email dropped in my inbox a few minutes ago, Paypal notified me of a new button design. In case I hosted my own buttons, they suggested I downloaded the new “stylish ‘Sunrise’ buttons from (the Paypal) website”. I really don’t ever use the defaults, but they look decent, right? White shape, black font on it, doesn’t really look out of place on any website. Here’s a comparison of the old and new button style.

 This new style, which they apparently dubbed ‘Sunrise’, has been (and I quote); “Designed to catch the eye of customers – and increase sales“. I think there were few sites where the old buttons were misfits, but a whole bunch of them (the majority?) where the new ones are. Paypal, one word: Eww.